Private label clothing is becoming a staple of the apparel industry, both online and in brick & mortar retail. Private label products are found in every type of product sold today, from food to clothing to consumer electronics. We’re going to break down private labeling for you. We’ll explain why private label products are a perfect solution for small and large businesses around the world. We’ll also tell you about our company and why Prototype is a great choice for private label clothing manufacturers.
A private label clothing is a type of product that can be customized and/or labeled in various ways to make the product uniquely your own. It takes a lot of time, effort, and expense to develop a custom product. The costs and time required to developing a private label product is greatly reduced as compared to a custom product.
Many of the products you see on the market today being sold by major brands are actually private labeled. This means that the can of beans being sold by one major brand is often produced in the same factory as the can of beans you’ll see at an off-brand retailer. However, the recipe may be tweaked to better suit each retailer.
Similarly, in fashion, a private label clothing product being sold by a major brand might be, and often is, coming off the same production line as a competitor, a small brand or even a discount retailer. However, this doesn’t necessarily mean that the products are the same. They will typically have been customized in various ways to suit the specific requirements of the retailer.
Private Label clothing is a little bit of both worlds. It starts with our White Label designs, but allows you to make edits to the designs substantial enough to make them truly unique to your brand.
White Label Clothing is a perfect solution for many online marketers who are looking for unique, high-quality goods for easy sale online. White label saves you time and money.
Wholesale swimwear is the option of buying an established brand in bulk for the purpose of reselling them online or in a brick & mortar retail shop. For many retailers, this is standard practice and it has clear advantages.
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Private Label clothing is a perfect solution for many brands that are looking for unique, high-quality goods for easy sale online. Private Label starts with our white label products and allows key points of customization that allow you to create your own truly unique designs, without the high cost of full custom development.
We don’t sell the same stuff you find everywhere from Alibaba, made in China. We design and ethically manufacture every one of our pieces. Nothing is made in China.
Private Label swimwear is the perfect solution for a growing swimwear brand to add dimension to its product lineup. Private label apparel allows for the perfect combination between creative flexibility and practical efficiency.
Prototype offers our clients the opportunity to customize our trending designs and proven classics. Mix and match tops and bottoms to create unique combinations to fit your brand.
Private label T-shirt manufacturers are a perfect example of why private label clothing is a great fit for almost any fashion brand. T-shirts are deceptively simple, as any fashion designer will tell you. Despite being “simple”, t-shirts are the ultimate test of any designer. The fit is so sensitive; every decision counts.
The benefit of private label t-shirts is that we have already perfected the fit and the size grading for many different styles of tshirt. Our white label tshirts work perfectly for most brands, but if your brand demands a little tweak of your own, our private label shirts are just the thing.
Private label products offer the perfect solution for brands looking for customized hoodies. It all starts with our fantastic lineup of white label hoodies & sweaters. Then, if you need a custom hoodie manufacturer, you can choose from a variety of customization options, like sleeve length, hood size, body length, and, of course, fabric selection.
Private label hoodies are the perfect solution for growing brands that demand unique styles and fits. Streetwear brands in particular will love our wide variety of custom hoodies.
Private label products start with our white label activewear. These high-quality, proven sellers are then customized by you to fit your brand. Having your own, customized activewear allows your brand to stand out from the competition.
Private label clothing offers the best of both worlds: creativity and efficiency. Private labeling allows any brand to create customized leggings manufacturer to perfectly fit their brand.
Lingerie is difficult and expensive to develop when you’re going the full-custom route. The materials, fits, and finishes take a lot of time, energy, and cash to get just right. That’s what makes private label lingerie such a great fit for indie lingerie brands.
We save you time and money by using our own white label designs as the base products. You can then create your own custom lingerie by changing some of the variables. With Prototype private label fashion, you’ll never be late for your launch!
When it comes to launching your own clothing line, Prototype is the trusted choice for a private label clothing manufacturer. We specialize in producing high-quality, customizable apparel that perfectly reflects your brand’s identity and vision. From initial concept and design to final production, our experienced team ensures that every garment meets the highest standards of quality, fit, and style. Whether you’re a startup looking to create a standout collection or an established brand seeking a reliable manufacturing partner, Prototype provides the flexibility, expertise, and support you need to succeed.
Our services include small-batch production, full-scale manufacturing, fabric sourcing, and quality control, allowing you to scale your business seamlessly. We also prioritize fast turnaround times without compromising on craftsmanship, helping you stay ahead in the competitive fashion market. By choosing Prototype, you gain a partner dedicated to turning your creative ideas into premium apparel that strengthens your brand presence. With our innovative approach and commitment to excellence, we make private label clothing manufacturing efficient and truly stress-free.
Developing new fashion products is always a big decision. Consider the following if you’re deciding whether or not private label apparel is a good fit for your brand.
With Private label clothing
Whether you’re a fashion designer, an online entrepreneur, or a marketing professional, Prototype can help you launch your own private label fashion brand. Private label manufacturing allows you to create a unique fashion line with minimal upfront investment, making it easier than ever to turn your vision into a thriving brand.
If you’re new to the fashion industry, keep reading for valuable insights that can guide you, no matter what type of brand you’re building. If you’re already a seasoned pro, feel free to skip ahead and contact us to get started right away.
With private label clothing, you’ll be able to make selections such as a choice of fabrics, prints, or even supplying your own print. You may also be able to make certain design decisions such as the type of collar, button or zipper selection, placement of pockets, or other design features.
Private Label differs from White Label in that there is a wider selection of customization options. A good way to think about it is that white label products would typically be something that could be ready-made and simply have your branding applied and sent to you.
In fashion, private label products can often be customized in the following ways…
The trick with small MOQ private label clothing production is to get the quality where you want it. As opposed to fashion, low MOQ usually makes access to high quality more difficult. The reason for this is that most of the producers who are willing to work with low MOQ are very small companies. They have limited access to machines and equipment. They also generally don’t have any administrative staff that is dedicated to quality control, client communication, and project management. The services you need most to ensure that your swim products are living up to the standard you’d like them to.
Startup fashion brands are quality sensitive. They need top quality from the beginning to be sure that their customers’ first impressions of them are positive. Here at Prototype, we have a large team of professionals working with our clients every day to help ensure a successful manufacturing process. When you choose Prototype as your private label clothing manufacturer, you can rest assured that the quality will be under control.
The fabrics available for private label apparel vary by the type of item. But, generally speaking, private label styles allow you to choose from a selection of different fabrics. For example, a private label tshirt would offer several types of knit fabrics, such as 100% cotton, organic cotton, cotton/bamboo blend, cotton/polyester blend, etc.
The great thing about private label fashion is the incredible amount of choice that you have and the control you have over the final result. It’s more than just fabrics. Private label products give you control over other materials and findings, such as zippers, buttons, snaps, stitching colors, and more. The variety is just endless.
With most types of fabrics, there is a wide variety of pre-dyed colors. The trends change quickly, so the availability of the colors changes quickly too. You’ll need to be sure during your design process that you account for these changes and either pre-purchase a large enough quantity of your chosen fabric or be flexible in your color selection when the time comes to manufacture. Also, you’ll need to keep this same thing in mind when you intend to reorder out-of-stock items. There’s a very good chance that your colors could be out of stock and not available again.
Fortunately, digital printing is an easy and relatively affordable option for certain types of fabrics. For digital printing, you have 2 options: sublimation and direct-to-garment (DTG). DTG works with natural fabrics and fabrics like nylon, but the MOQ is very high. Sublimation printing, however, can be achieved at a very low MOQ. The quality is good and the color is permanent. The only catch is that it must be printed on polyester. We recommend at least 60% polyester in the fabric blend for permanent, effective color. The more poly, the better.
For artwork, like a print on a tshirt, for example, there are several options, but the best is generally screen printing. Here at Prototype, we have our own screen printing department to produce custom printed private label clothing. Usually it’s custom tshirts that get printed, but it doesn’t have to be! Anything can be printed, and the options for colors and artwork are just totally unlimited. Let your imagination soar as you dream up new ways of bringing prints into your private label products.
Finally, here’s some practical advice for a new fashion startup from a private label manufacturer’s perspective:
Be practical in your process. Be realistic about your goals for your label and your financial constraints. If you go in to the business thinking, “NO compromises!”, then you may be in for a difficult experience.
When you’re just starting out, there will be some setbacks, detours and compromises. Everyone goes through them. Don’t let compromises become a sore spot. Plan them from the beginning. Be in control of your compromises. If something isn’t working, work together with your manufacture to find another solution. Manufacturers want to do the best they can for you, but you also have an obligation to help find a satisfactory outcome for both parties. Always keep in mind that once you’ve found a clothing manufacturer you like, try to develop a trusting relationship with them. Realize that you’re both on the same team. A successful outcome will be best for both of you!
When you private label a products, you are buying the rights to resell a product that a manufacturer has developed. In most cases, the basic “building blocks” of the product can’t be altered, such as the essential specs, patterns or dimensions. The features that you are able to change are controlled by the manufacturer. With private label clothing, for example, you might be able to change the location of a pocket but not the size of the pocket itself.
Private label is upstream of a “brand”. Once the brand has selected the configuration of the product, and their own tags and labels are applied, it becomes the property of the brand. Then, it’s on-sold direct-to-consumer or to a wholesaler. Very rarely is a private label item sold directly from the manufacturer to the end consumer.
Private label is everywhere today. Large retailers, like H&M, sell clothing developed by manufacturers, with buyers selecting designs from product catalogs and requesting brand-specific modifications. A common example is supermarkets, where “house brand” items are sold alongside name brands. At Costco, for instance, Kirkland Signature products are private label goods sourced from manufacturers and offered at a lower price.
Private label products can be very profitable, yes. Particularly in the case where a company does not have the infrastructure to independently develop every product it sells, it makes sense to use private label designs to fill out your product offerings and provide you with more variety to sell. If you’re able to mark up those products and make your cut without having to bear all the development costs, then private label is definitely a profitable option for any business.
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